One Hour Translation Blog

Let’s say that your business sells its products both at the US and in Japan.
You translated all your website content to Japanese and put it online.
In doing so, you hope to attract more traffic from potential customers who live in Japan and search the Internet in their own language for products that your business sells.
My tip is: consider using a Japanese top-level domain (such as “your-company.jp“).
The reason for doing this is that search engines like Google use the domain name to order the search results according to the country where the search query came from.
Of course, this is just one of the many factors which influence the results. However, it’s an important factor that will easily boost your business’s online presence. To see this for yourself, try adding “&gl=jp” to the address bar after you searched for something in Google; this signals to Google that the search came from Japan. The results for Japanese search queries will be totally different.