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A tip for your business: using country top level domains

Let’s say that your business sells its products both at the US and in Japan.
You translated all your website content to Japanese and put it online.
In doing so, you hope to attract more traffic from potential customers who live in Japan and search the Internet in their own language for products that your business sells.
My tip is: consider using a Japanese top-level domain (such as “your-company.jp“).
The reason for doing this is that search engines like Google use the domain name to order the search results according to the country where the search query came from.
Of course, this is … Continue Reading

How to write an effective business email when the recipient does not speak English

Every day, our customers receive dozens of comments from our translators’ community regarding their business emails and letters.
The most frequent comments relate to the fact that the original text does not include important details, which the recipients expect to see and are common in their language and culture.
Here are few quick tips that will help you overcome cultural barriers when contacting foreigners:

  1. Use the recipient’s correct title. In many countries – like France, Germany, Spain, China and Japan – you should use a proper polite title. Sometimes you should refer to the person using the third-person form. Use professional titles such … Continue Reading

The Benefits of Business Translators

Although many other languages can presently take the claim of being international languages in their own right, English remains an influential and global tongue that spreads its influence across matters like politics, trade and commerce, and entertainment.

Then again, in contrast to what many westerners think, it’s not the world’s most widely spoken language any longer. Chinese, Arabic, French, and Spanish share the throne with English as languages that the majority of the planet understands.

On that note, in the world of commerce, it has become a prerequisite to use business translators—professional translation experts that can do extensive … Continue Reading