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Using e-mail To Take Care Of Customers Who Doesn’t Speak English

Google just announced a new feature in its Gmail system: automatic machine translation of e-mails in your inbox. The feature is based on its long developed translation engine.

For us marketers – this could help dealing with one of our acute pains: communication with customers who do not speak /understand English.

How it works?
(1) You ask the customer to write you an e-mail explaining his/her request in his/her native language.
(2) You click “Translate this e-mail” and you’re done.

There are several disadvantages with this method:

1. Machine translation still works poorly. The translated results provided can show us only … Continue Reading