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The Multilingual Market Dilemma

Garnering an international audience has always been the ultimate objective of many Internet-based businesses since the concept of e-commerce first came to fruition. It is no surprise that the world-wide-web makes it a lot easier and cheaper to connect to millions of people from all walks of life and from all corners of the world. Industries involving online retail, multinational companies, web-based content, online gambling, software development, and many others have used the Internet for promotions with the caveat of eventually breaking into the promising and lucrative international market.

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