Many SMBs are aiming at global customers online, esp. since 71% of people who surf the web are Not native English speakers.
The question is how to make the most of the global reach efforts and how to do it right?
First, if your site is English only you should check the competition and consider expanding to other languages. If you are already targeting global customers please consider the following:
- Use professional human translation service only to translate your content. Do not use Google Translate or any other machine translation. …