Should startups translate their marketing collateral into other languages than English?
Tags: Business translation, English translation, localization, news, translation service
Of course they shouldn’t.
Why should they? All of their early adopters read English.
NO! NO! NO!
The fact that you’re a native English speaker, or that you studied English since kindergarten doesn’t mean that the early adopters of your technology or product understand English as well.
On the contrary: most of them do not. Those managers in Korea, Japan, China, Dubai and even France or Germany don’t know English. Some of them don’t even think they need to.
Translation of the company’s marketing collateral, homepage, ads and landing pages has so many benefits:
1. Helps your customers finding you on search … Continue Reading

