The Cultural-Added Value of Translation and Localization
Tags: language barriers, localization, translation service, translation service provider
The professional translation agent’s role in localization has become all the more critical nowadays because globalization has ironically enhanced the feelings of local identity in the international business arena. Let’s just say that the role of the translator has evolved from “a person who knows two languages” to “intercultural communications expert” in a relatively short period of time.
On that note, what should a translation service firm do in order to adapt to this eventuality? Making its translation staff become more proficient with the cultural codes that “sell” a product is one way of … Continue Reading
