One Hour Translation Blog

As the world became increasingly globalized, many companies started seeking out greener pastures in order to increase their profits and boost their total sales. People started going overseas for higher education, medical treatment and tourism. This gave rise to the need to translate the documents into many languages. Companies started translating their websites in various languages. This is because research indicates that people tend to do more business with the companies and people who speak their own language. This step saw the companies’ profitability increase. This allowed the people from countries where the company was not based to avail of … Continue Reading

You want your business to cater to in international consumers and your website is still mono-lingual? Well this is a paradox. More than 100 million people use language other than English to access Internet and more than half of the internet users are not native English. So how can you aspire for a global business if you are ignoring this ocean of consumers? For this pursuit you need website translation and website localization.

Website localization or website translation means to modify your website for foreign web users by presenting the text in their language and using graphics, photos, symbols, colors, … Continue Reading

The usual advertising framework of many a multinational company—especially those originating from France—is mostly focused on marketing and communication strategies. More to the point, it’s not necessarily a given for a large enterprise to hire freelance translation services or professional translation agencies when preparing their international commercials and promotions. Some companies actually insist that localization isn’t necessarily the be-all, end-all answer to global advertising.

The Two Approaches to International Promotions

On that note, there are two approaches that a company can use to advertise in a foreign market: global standardization (promotes universal messages that can be understood by all creeds and cultures), … Continue Reading

Company owners and their marketing departments should be aware that whenever they attempt to expand their businesses globally, they’ll have to do so by conveying their product message, promotions, and overall corporate identity to the respective vernacular of their target markets. Furthermore, their audience will probably have a cultural background that’s different from theirs—and it matters a lot.

It’s surprising to see how many people believe that creating a website in a foreign tongue merely entails translating the existing content into another dialect. That’s a common blunder among most enterprises. If your company intends to globalize itself, then read the rest … Continue Reading

The Internet has opened so many doors to people wherever they may be in the world. It has served such a big purpose, especially to marketers like me, who are geared toward global business expansion. With more and more Internet users looking for a localized kind of service, it is no longer sufficient to provide a website that is speaking in universal language or English. Good thing, there are translators out to offer efficient translation service available 24/7.

Website translation is an important service that many marketers are looking into to help them reach out to their target audience easily. By … Continue Reading