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Blog Translation – Does It Worth the Cost?

Translation of online content certainly has its pros and cons. Proponents of translation of online content cite the benefits of being able to reach a wider and deeper audience as being the foremost advantage of employing the use of blog translation services. Opponents of blog translation services have alluded to the cost being a negative aspect. However it is neither the reach nor the cost that is of the utmost concern from the outset. It is the reasoning behind why translation services are required in the first place. The objectives of blog owners must be clarified in order that the … Continue Reading

Translation as an SEO Strategy

To understand the power of internet and the influence it has on the marketing strategies is the very first step to realise the requisitions and importance of website translation. It is useful for reaching out to native as well as global language scenario.

Most people today use internet for finding information and gaining access to those resources which they normally cannot get access to or would otherwise require some effort and travel to acquire it. That is the reason why internet is so much useful as it solves the disparity between the needs of the customer and the access it … Continue Reading

Back Translation as the Ultimate Quality Assurance

For many professionals, translation is a talent and an art, which is always bound to a skill. This skill can easily transport a translator to a very prosperous professional translation services. However, to be honest, only these do not add on to make everything sufficient and complete. These should always be attached with professional management for clients other than the superb use of computer programs for ensuring the production of professional and accurate translation of services. And this is done by none other than a translation agency.

Agencies always provide high quality services where they translate French, Arabic, Turkish and … Continue Reading

Translation for SEO: Localizing your website to reach quality traffic

Nowadays, e-commerce has become the heart and soul of any business. From giant business companies to small businesses, everybody is going online in order to amplify their profits and net sales. Websites are something that will represent these business organizations in a worldwide platform. However, in order to take your voice to quality traffic, you need the help of technologies. Most of the traffic comes through the various search engines like Google, yahoo and many other local ones. Thus, the most essential requirement is to optimize your site’s features so that it ranks higher in the search engine results. This … Continue Reading

Translating Your Website into multiple languages is good for Business

As the world became increasingly globalized, many companies started seeking out greener pastures in order to increase their profits and boost their total sales. People started going overseas for higher education, medical treatment and tourism. This gave rise to the need to translate the documents into many languages. Companies started translating their websites in various languages. This is because research indicates that people tend to do more business with the companies and people who speak their own language. This step saw the companies’ profitability increase. This allowed the people from countries where the company was not based to avail of … Continue Reading

Website Localization and Translation Increases Profit

You want your business to cater to in international consumers and your website is still mono-lingual? Well this is a paradox. More than 100 million people use language other than English to access Internet and more than half of the internet users are not native English. So how can you aspire for a global business if you are ignoring this ocean of consumers? For this pursuit you need website translation and website localization.

Website localization or website translation means to modify your website for foreign web users by presenting the text in their language and using graphics, photos, symbols, colors, … Continue Reading

Translation of Advertisements

The usual advertising framework of many a multinational company—especially those originating from France—is mostly focused on marketing and communication strategies. More to the point, it’s not necessarily a given for a large enterprise to hire freelance translation services or professional translation agencies when preparing their international commercials and promotions. Some companies actually insist that localization isn’t necessarily the be-all, end-all answer to global advertising.

The Two Approaches to International Promotions

On that note, there are two approaches that a company can use to advertise in a foreign market: global standardization (promotes universal messages that can be understood by all creeds and cultures), … Continue Reading

Addressing Cross-Cultural Issues during Website Translation

Company owners and their marketing departments should be aware that whenever they attempt to expand their businesses globally, they’ll have to do so by conveying their product message, promotions, and overall corporate identity to the respective vernacular of their target markets. Furthermore, their audience will probably have a cultural background that’s different from theirs—and it matters a lot.

It’s surprising to see how many people believe that creating a website in a foreign tongue merely entails translating the existing content into another dialect. That’s a common blunder among most enterprises. If your company intends to globalize itself, then read the rest … Continue Reading

Professional Translation: Website Translation

The Internet has opened so many doors to people wherever they may be in the world. It has served such a big purpose, especially to marketers like me, who are geared toward global business expansion. With more and more Internet users looking for a localized kind of service, it is no longer sufficient to provide a website that is speaking in universal language or English. Good thing, there are translators out to offer efficient translation service available 24/7.

Website translation is an important service that many marketers are looking into to help them reach out to their target audience easily. By … Continue Reading